No surprises here. I am a HUGE fan of email marketing. I love that it is a more personal and intimate platform than social media. I love that clients and prospects have skin in the game by actually asking to receive it.  I love the ROI—the latest numbers suggest you can make $38 for every dollar spent! And I love that the sandbox is mine, and mine alone. I do not need to worry about Mark Zuckerberg or Jack Dorsey making some asinine decision determining who sees my message and who doesn’t.  But, to be effective, you need to be careful. Here are three considerations you must think about before hitting that send button.

Why are you sending this e-mail? This is a question you need…

Can any one of us make it through the day without at least one good excuse? I want to give it a try. Sometime. Don't we always have the best reasons for not living up to the promises we make to ourselves and others? The pretexts we give for our failures to act as we should or do as we might, however, are some of the most serious obstacles we encounter on the way to being what we most want to be and having what we most deserve in our travel practices.

The most impressive quality of an excuse is our absolute willingness to believe it when we know better. We chant our excuses frequently and ardently enough to turn them to reality. Suddenly, we really don't…

It took me more years than I’d like to admit, but I eventually came to the realization that your body follows your head. Said another way, your success in your mind. As you thinketh, you becometh. Don’t quote those last five words—I believe I might have exercised a little poetic license with the spelling. The meaning is right on the money. Get Your Thinking Straight.

I have always been fascinated by the “placebo effect.” This is where 100 patients are given a white pill to cure a medical problem. Fifty of those patients receive legitimate medication, while the other fifty receive nothing more than a sugar pill (the “placebo.”) Yet, a significant percentage of the placebo group (often more than half) will show symptoms of relief……