OK folks, time for some real talk here. We’re friends, right? So if I can take a few minutes and be brutally honest for a few hundred words, I hope to give you something to seriously think about.

Last week, I was listening to the latest TRO Signal (you listen…right?) which was some excerpts from a webinar about never letting a crisis go to waste. The panel was varied; but what struck me was the brutal honesty of the participants. At one point, our Publisher, Richard Earls mentioned that he receives lots of questions about legal ramifications. Another panelist fielded many questions from agents about accounting processes. And another was talking about insurance issues.

Look folks, while they are not sexy like Kathie Lee on…

Today, in an article on ATI-DriveAmerica, TRO posted a video produced by Clayton Reid, the CEO of MMGY Global. The presentation is an important, clearly stated, and credible explanation of not only the current status of the travel industry, but also regarding the likely path of the road to recovery.

I highly recommend you watch the video and take notes in an effort to plan your own path into the recovery. It confirms the industry is at a turning point, but a path to recovery is emerging and all segments of the travel professional community much be prepared and dexterous enough to make the change and market ourselves into the post-pandemic…

It dawned on me, recently, that these three well-known occurrences have one very important thing in common: More often than not, our primary objective is to get to the end of them. When you stop to think about it, this behavior is extremely counter-productive. Let me see if I can explain my…