Getting lost in the woods can be scary. 2020 started out pretty decently for the travel industry—wave season was underway. Bookings were solid. Suppliers were flush. And then COVID! 2020 went to hell in a handbasket and 2021 (if we are honest) is not shaping up to be much better. Face it, we are deep in the woods. Welcome to 2020 and Pooh's Hundred Acre Wood.

While no one knows precisely what 2021 will hold for the travel industry, I can guarantee that there will be change. Many agencies and suppliers will be history a year from now. Some may grow. Some host agencies will disappear. But, beyond that, all bets are off.

Our job is to not get lost in the Hundred Acre Wood. Do you…

"People don't take trips, trips take people" ~  John Steinbeck

There's a word for happy accidents, those series of unplanned events leading to good memories: serendipity.  I am convinced the best trips are those in which we allow serendipity to go along for the ride.  On a trip to World Travel Market several years ago, I did something I do with some regularity and never with regret. I had always wanted to go to Glastonbury.  It was on my "someday" list. On the spur of the moment I decided it was now someday.  I checked out of my hotel and left London without any plan other than having a destination: Glastonbury.

The Underground took me to Paddington Station. I…

“Success is about doing the right thing, not about doing everything right. The secret to success is to choose the right habit and bring just enough discipline to establish it.” - Gary Keller, The One…