Stick with me on this. It will make sense…I promise.

One day a farmer's donkey fell into an abandoned well. The animal brayed for hours as the farmer tried to figure out what to do. Finally, he decided the animal was old and the well needed to be covered up anyway; so it just wasn't worth it to him to try to retrieve the donkey.

He grabbed a shovel and began to shovel dirt into the well. Realizing what was happening, the donkey at first cried and wailed horribly. Then, a few shovelfuls later, he quieted down…

Many travel professionals have told me recently they have decided to work on creating a specialized, niche segment to their travel practice. Indeed, in the time of Covid-19, an opportunity presents itself to remake any number of aspects of your business model. Developing and marketing a niche area of expertise is one of the best possible ways to differentiate your travel practice from the competition. As an expert in a particular theme or destination, you can quickly establish your travel agency as the only reasonable resource to which consumers should turn when considering travel in your niche venue.

The concept of adopting a niche is often misconstrued. Niche marketing is a way of helping you focus on locating new clients, not a set of restrictions on your…

My nephew and his girlfriend came to visit us this weekend from Brattleboro, VT. Andrew is my sister Mimi’s son, and we were looking forward to meeting his new…