A recent Travelport survey offered a worldwide insight to traveler’s thoughts for getting back on the roads, rails, and airways in a post COVID-19 world with some surprising statistics.

While we have heard anecdotal evidence that people are ready to travel again, this was the largest survey of travelers that I had seen--5000.  Are you prepared? Is your agency?

My three big takeaways from the survey…

Many travel professionals have told me recently they have decided to work on creating a specialized, niche segment to their travel practice. Indeed, in the time of Covid-19, an opportunity presents itself to remake any number of aspects of your business model. Developing and marketing a niche area of expertise is one of the best possible ways to differentiate your travel practice from the competition. As an expert in a particular theme or destination, you can quickly establish your travel agency as the only reasonable resource to which consumers should turn when considering travel in your niche venue.

The concept of adopting a niche is often misconstrued. Niche marketing is a way of helping you focus on locating new clients, not a set of restrictions on your…

Today, I am going to introduce you another sales myth. Bare with me on this one since it may rub you the wrong way at first. You will soon be agreeing with…