I have long been a proponent of the buddy system. We used it in kindergarten when we crossed the roads. We used it in high school and college when we were working on group projects. And right now, at this point in the history of our industry, it probably makes sense to revisit.

Pre-COVID I always suggested that agencies, especially the solopreneurs, find a trustworthy colleague and flesh out an agreement to handle one another’s business when needed. It made sense. Accidents happen. Illness happens. But vacations happen as well and when you are in the customer service business, “I’m out of the office and will be back in two weeks and I will return your call shortly after I return” simply does not cut it. Your…

Instinctively, we seek out heroes. In our political, social, and family life, we know the value of a person who will step up and take charge, who will risk safety and comfort for a greater good. Heroes remind us of what is best in the human character. Deep in our archetypal psyche, the stories of men and women who have managed to persist against great odds holds a special place.  Our religion, literature, folk tales, and movies all tend to revolve around the individual on a quest, willing to do the extraordinary, inspired by a deep passion.

We find ourselves in need of a hero, now and always, and especially in the midsts of our current situation with the travel standstill. We could all use a bit…

Young people have yet to win or lose at life. Their game will be getting started the moment they graduate from high school. Even then, many will postpone the “real” game for another four years, as they polish up their academic resume. Not long ago, I found myself sharing a number of my ideas and suggestions with a room full of high school seniors.

I reminded…