Slowly it is happening. We’ve been hiding in the basement, terrified of COVID-19 for more than 13 weeks. Revenue (and income) has dried up. Many of us are still fighting to get that first unemployment check and that $1200 stimulus (if you were lucky enough to get it) has long dried up. But now, we are slowly opening that basement door and peeking out to see if it is safe.  Now what?

Hotels and resorts are beginning to open. Planes are beginning to see more passengers. I even saw an actual line at the TSA check point the other day. Cruise ships are developing their plans to begin to sail. And undoubtedly, your clients are getting the message. How is the best way to handle this?

I’ve…

I'm uncertain of the metaphysical reality of karma, but something about it rings true to me.  If there is indeed anything to the notion, however, I shudder at what an absolute mess I must have been in my previous life, because the particular one I'm living now seems completely devoted to teaching me by trial and error. The mistakes I have made in business, as a parent, partner, and human being are legion.

A distant mentor suggests we learn to celebrate our mistakes. I not only concur, I consider it necessary. 

While mistakes are painful, they are masterful teachers. Since this is a business column devoted to the travel industry, I'll narrow the scope down a bit for our purposes and…

If you visit any online internet marketing forum, you are going to find people promoting article marketing and other forms of marketing for generating opt-in signups, visitors to your website and, above all else, current interest in your…