Two weeks ago, I asked some questions about your business and the response to COVID-19. The survey was not a deep dive, but more of a general consensus of our readers—just 7 questions. And here are the results.

A total of 160 people responded and 160 answered 6 of the 7 questions—the 7th being an optional free form response. With such a small sample, please treat it as such—a sample. It may not be indicative of your situation, nor is it indicative of the industry as a whole.

Where are you…

The travel standstill gives us an opportunity to sharpen our marketing skills and to begin to re-position the way we think of our mission in the travel business. One of the more important thoughts to consider as you plan out your re-opening strategy is how you view "competition." I once had a travel professional take me to task because I provided them with an article in USA Today which also contained advertising for other travel programs. That would never do, she assured me, because like so many other papers and magazines, USA Today was “filled with travel advertising.”  Likewise, many agents will not link to travel articles that include the contact information of hotels or tour operators.

I believe many travel professionals sometimes work with an over-broadly…

Before you jump all over me, I want to acknowledge the situation we have all been in for the past 3 to 4 months. I realize that progress has not been our primary objective, but I also believe that it will soon be time for all of us to get “back in the…