Throughout my travel career, the majority of my clients have been what I call “typical travelers.” One or two family vacations per year—maybe a splurge on Disney or Europe every five years.  And then I have a few what I consider “one-percenters” who travel without any need for a budget. They were always nice to have—demanding, but pleasant to work with. But will all that change as the travel industry tries to recover from the most significant obstacle ever faced?

My fear, as we come from this is that being a citizen of the world will no longer be attainable for the average person. It will become the privilege of the top one percent.

Back in the 1960s and 1970s traveling was a true luxury for most…

We sometimes exhibit an auto-magical thinking about websites much like Field of Dreams. We believe if we build a site, then people will just come to it and “Sales” will happen.  I hate to break it to you but that is not the way it works. Your website has to be marketed. Ironic that one of your key marketing tools has to be marketed, but it does. Over the next few weeks, we are going to cover a few items you can undertake during the travel standstill to enhance your visibility. Keeping the lights on is important, as many will not be marketing during this difficult time. Those who market appropriately will be remembered when travel comes back.

  — Travel Research Online
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As I often do, I asked my coaching students to share their recent good news / bad news stories. I do this so we can all learn from each other, from both good and bad experiences.

The topic was promotion and, more specifically, how we can promote our services. I offered an idea and one student immediately shared the fact that she had done exactly what I was talking about... and that it worked to…