I think we can all agree that we have more time on our hands than we expected right now. Right? We should all be figuring out how to weather this storm financially. We should all be working on updated business and marketing plans. We all should be making sure we are in touch with clients. And we all need to be washing our hands.  I was re-reading my article a few weeks ago about what Annie Petronio was doing with Annie’s Escapes and keeping her clients up to speed and it got me thinking (dangerous) and I came up with a great (if I say so myself) idea. Zoom!

OK, so Zoom is not original; but it is integral to my idea.

We already…

I still hear many travel professionals complaining they don't "make sales" from their website or their social media efforts. For some inexplicable reason, digital efforts like social media marketing take the brunt force of a lot of misplaced expectations. In a correctly understood marketing campaign, tactical sales is not primarily the role of social media marketing. Public relations doesn't make "sales" either, but few would diminish its importance. Complaining about Facebook not making sales is like being upset at your cat for not playing fetch - it's simply not his job.

Each effort in a marketing campaign has its place. Certainly measuring as precisely as possible the ROI for any component in a campaign is both necessary and important. But marketers…

It is my personal opinion that, “it doesn’t suck being me.” I feel this way because I have come to learn and appreciate that my numerous failures were just temporary setbacks. In fact, and in truth, they all played pivotal roles in my development over the years. (And I have more than my share of…