Once we get this COVID-19 virus behind us (and we will), things will look a lot different. At this point no one knows exactly how different, but all aspects of the travel industry will be unrecognizable to us. Perhaps the biggest changes, I feel, will come to the cruise industry, and here’s why.

Cruise lines have been the whipping post for disease for decades. Hotels are not inspected by the CDC, and neither are planes. Prior to COVID-19, how many news stories have we heard about the norovirus onboard some ship? Truth be told, there are probably equal numbers in hotels, but are not reported (or noticed) as frequently. And remember, many of the newest ships sail with a larger population than the towns where many…

“Courage is not the absence of fear, but rather the assessment that something else is more important than fear.” ~ Franklin D. Roosevelt

The last few weeks have been difficult. The travel industry like all others will suffer greatly from the long  standstill as it stretches into the summer months as it is almost certain to do.  With far too much time on our hands right now, it can be tough to keep our spirits afloat, surrounded by so much threat and difficult news, isolated in our homes.

I collect heroes.  In times like ours, I turn to them for a bit of…

Today’s reminder covers two areas of direct importance. (1) Marketing and (2) Operations.

Marketing: A common malady of all entrepreneurs, from all industries, is when they start feeling they are leaving money on the table when they pass up incoming opportunities. This is both natural and understandable. It is also a huge mistake.

You have all heard it said before in many ways, by many so-called marketing gurus: “You can’t be all things to all people.”…