My clients love me, of course they’ll return. My clients had a good experience, they’ll come back, I’m pretty sure. Well, they said they had a good time, I’m pretty sure they might come back next time. I wonder where they went?

Sound like a familiar refrain? It does to me. And I can confidently say that it is likely nothing that we have done to see a client list dwindle. Times have changed and that client list is not nearly as valuable and robust as it once was. Last week we talked about the CAC and the ATV; and this week, let’s talk about keeping them around once we get them—that is the goal right?

Times have changed. In the 80s clients had to come to…

Steve Born is chief marketing officer for Group Voyagers, the company that markets and sells the Globus family of brands (Globus, Cosmos, Monograms and Avalon Waterways) worldwide.

Born began his marketing career outside the travel industry more than 30 years ago, and for the past 20 of them, has been responsible for guiding all marketing and call center initiatives for the Globus family. He spends his days bringing consumers the experience of travel–one of his true passions–and he could not be happier. A self-proclaimed people person, Born thrives on the daily interactions he has with travel industry colleagues, as well as with his staff–a group of individuals he fondly compares to NASA engineers; a team which now extends worldwide…

Marketing is too often an afterthought – companies launch campaigns when they need business.  The problem with this approach, of course, is the timing.  If you wait until you need business to seek it out, you are a bit late to the races.

The first quarter of 2020 is already half over.  What better time to evaluate our progress to date?  Better now than playing catch up in August!

When business is good, many companies lay off their marketing efforts;  big mistake.  Quiet spells in marketing today inevitably equate to slow business periods in the future.  If we are to maintain a consistent flow of income, marketing must be a…

Today’s article at first may appear to be an attempt at stating the obvious with no particular message of value. Nothing could be further from the truth.

There’s an old saying reminding us that if we want to be considered as an interesting person, we must first become interested in others. The sad, but true, commentary is that most people don’t listen while they wait for their turn to speak. This practice could be considered as “business suicide.” Not only is it painfully obvious to the person currently speaking, but it also carries negative brownie points when it comes to building a relationship.

You already know what you know. The trick is to find out what others know, think, and feel. The secret is to get them…