In travel, we are always juggling tasks. A payment needs to be made. Mr. Smith is on the phone and he’s mad. Southwest’s computer system just went down. The toilet is baked up. The cat barfed on your shoe. And you forgot to pick your kid up from soccer practice. Welcome to our world.

Let’s face it, travel planning can be very simple. But more frequently, it is not. And much of the trials and tribulations are out of our control. So, how does an travel pro handle it all? Let me offer a lesson from a juggler.

A friend of mine is a motivational speaker and a juggler. A real one. And he ends each presentation by tossing stuff up in the air. When he gets…

How do you make your travel practice known to the public? If you are like most travel professionals, you rely on a number of tactics to raise your visibility. You may use social media, public relations, or content marketing through your website, email, and blogging efforts. You may take advantage of speaking opportunities or write for a local newspaper. You may advertise.

Inherently we know marketing works, because in our own civilian lives we ourselves respond to well-placed and produced marketing and advertising.  We have less confidence in our own efforts, however.

Ideally, your efforts to be better known are coordinated tactics where your public relations endeavors work with your networking at local functions, and both reflected through your social media…

I can remember, not long ago, when I hated to read books. (Thirty years ago.) Today, I love my books.

Most people today regardless of their age still don’t like to read books. And if they do, they are works of fiction and are read for entertainment.

I like to read business books. They make me think. They also take the time that I might otherwise squander on less productive…