I tend to be a fan of technology. I embraced blogging and social media early on. I jumped on the smartphone bandwagon pretty early. Podcasting? Check. Social media? As Sarah Palin might say…you betcha. But are we approaching a saturation point where too much tech is too much?

For years, studies after studies have shown that time away from work (and the Emails, Facebooks, Twitters, Instagrams, phones, instant messages, texts, and voicemails) does wonders for the psyche. Not sure? Leave your cell phone home for one day. After the initial 2-hours of panic, you will see that things are not so bad. They are even peaceful. You will smile.

So when I read an article in Hotel Technology News, I scratched my…

Every travel agency seeks visibility in its marketplace. Through advertising, niche marketing, and solid networking, agency owners work to raise the profile of their travel practice above the crowd, so the public immediately associates the agency's brand with the word "travel". Creating an association strong enough to be top of mind anytime someone thinks of "travel" is no small feat but, especially on a community level, it is achievable. No doubt in your own community, there is at least one travel agency with more than its proportionate percentage of "mindshare" - people immediately think of that agency when they think of their next cruise or vacation.

Key to the effort of raising your company's profile is the entire concept of "branding."…

When it comes to first impressions, I suppose the way you look does have an impact on what comes next. Image does play a part. I agree.

My message today involves a reminder thanks to an experience I had in Oneonta, NY. This little town is “upstate,” and perfectly positioned between cow pastures.

My wife and I were visiting a plumbing supply store in search of a few important water-related items when we entered a plumbing supply company that was advertised to fit the…