With the Wave Season just around the corner and a steady increase in the number of travel advisors requesting customised pre and post cruse extensions, this week I’m introducing 9 imaginatively themed 2-3-night ideas that will start conversations with clients planning cruises starting or finishing in Southampton, Dover, Tilbury or Harwich. With a little help from me, they will strengthen your relationship with each of them and generate some very valuable extra commission.

Uniworld Boutique River Cruises was founded in 1976 by Yugoslavian entrepreneur Serba Illich. Based in California, the company began operating river cruises along the waterways of Europe in 1993. Uniworld sails through some of Europe’s most spectacular cities and towns, in addition to offering river cruises that explore the wonders of Russia, the magic of Egypt, and the ancient civilizations of China, Vietnam and Cambodia. But today, we will look at the Danube…

The sales letter will always play an important role when deciding on ways to contact new prospects. Very rarely will your letter make the sale, but it will often pave the way for a phone call or email – which will set the appointment – which will lead to a sale. But, first things first, step one often involves the letter. You probably expected me to focus on an email, but I feel the pendulum may be swinging back through a more formal and sincere initial encounter.

Here are a few ideas on how to generate more effective sales…