Budapest is a treasure of Eastern Europe, an architectural wonder of baroque and neoclassical. Located on the famous Danube River, its beauty is from a time that memorializes eras of classical music and Roman roots. The sights, the food, and nightlife combine into a fantastic foray into the “Paris of the East.”

Budapest was originally two separate cities, Buda on the west side of the Danube and Pest on the east side. This capital of Hungary has contributed much to European culture. A cosmopolitan city that is considered a UNESCO World Heritage Site, the city centre is a height of beauty only reached by few places. This area is vibrant with moving life. Here, the magnificent churches are plentiful. St. Stephen’s Basilica Budapest, finished in 1906,…

Empathy is the ability to understand and share the feelings of another. The old saw reminds us to “walk a mile in another person’s shoes before making a judgment call.”

This particular mistake, I am afraid, is common to the majority of sales professionals. They spend too much time self-absorbed… dreaming about their next sale or acquisition. Their time would be better spent trying to identify the current feelings of their prospects.

It is truly in your best interest if you manage to see your offer from the eyes of your prospects or customers. This is true empathy. But, like many other admirable traits, being empathetic is easier said than…