I have made the trip around the sun 57 times; and at this point, very few things shock me. I have made that same trip around the sun 21 times as a travel professional; and as in life, few things shock me. That is until I read the Travel Agent Income Report for 2019 from Host Agency Reviews.

Steph Lee, Mary Stein and the rest of the team do an outstanding job across the board. If you are with a host, or are considering a host—this is mandatory reading. If you are serious about travel—it’s still mandatory reading. Anyhow, I like things simple. I like books with short words, big fonts, and lot of images. So the Host Agency Reviews infographic was perfect for…

We are a “deal” obsessed culture, and the "lowest price" mentality seems to be predominant everywhere. As business people, however, it behooves us to think cautiously about any business strategy focusing on price as a way of attracting attention to our services.  Not only are we training our clients to hone in on exactly the wrong issues, we also deeply damage the integrity of our own brands in the process.

Here’s the problem:  At its best, travel planning has an enormous emotional component. But when price becomes the centerpiece of the exercise, the emotional keystones take a back seat to logic and math.

Our clients really want value, but they instinctively think in terms of "price." As the professional in…

If you have been reading my column for the last three weeks you are now familiar with the fifteen marketing mistakes lurking around every corner.

It is now time to introduce you to the ten Sales Mistakes I want you to avoid making at all costs.

Mistake #1 often resembles the old “bait and switch” sales tactic. The outdated sales reputation of having gift of gab no longer has a place in business today. There’s no need for memorizing and rehearsing come backs and proactive sales pitches. After taking the time to understand one’s particular buying motives, your one and only recourse is to simply recommend what you feel is best for the…