Yes! All the cool kids are doing it and they must know something you don’t. That would be an easy answer, and it would be correct; but that’s not much help to you. You need some solid reasons? Read on!

First off, I want to make sure we are on the same page. “Blog” can be a weird term. Some say that any website on Word Press or Wix or Square Space is a blog. Not really—they all use software that may operate as a blog (which stands for weB LOG by the way) but they can be so much more. We are talking about a separate section of your site that will generate quality web traffic, engage your customers, and likely set you apart from…

Michael was born and raised in the south suburbs of Chicago. He attended Northern Illinois University where he received a BS in Biological Sciences. It didn’t take him long to realize the routine of scientific testing work didn’t match with his personality.

Following a 29-year career working for the airlines in increasing sales roles, Michael joined Sky Bird Travel & Tours in 2015 as Sky Bird’s first Business Development Manager. As the sales team grew, Michael took on the role of Director as well as overseeing the Customer Service division. He is often the face of Sky Bird at industry events and the voice of Sky Bird on webinars featuring our WINGS booking…

Next week I have the opportunity to travel for pleasure and, as always, small apprehensions about all of the work I have to do at the office shadow my travel plans. I thought it might an opportunity to re-focus on a few critical issues- like why I do what I do, how to do it better, and what to do more often.  As I wrote down my thoughts, it occurred to me we far too often lose sight of the reasons we are in the travel business. So I developed the following suggestions for myself. At first I called them commandments, but they really are suggestions more than commandments. The real commandments, the ones from the burning bush, were mostly about what not to do.  The ones below…

This is Marketing Mistake #11 of 15. Upgrade is in quotes because I don’t necessarily endorse the concept of “up-selling.” Notice I said “don’t necessarily.” There are times when it is in the best interest of the buyer to be introduced to a product that costs more than the original item. Regardless of the price point, I endorse the practice of “selling right.” And if ‘right’ is up I say go for it. On the other hand, I also endorse the practice of “selling down” – if it is the ‘right’ thing to do.

Other than the book I wrote on sales, it seems that every sales book has a chapter devoted to the practice of “up-selling” for one very obvious reason. If an item costs…