A few years back, the self-help book genre was dominated by athletic coaches. Today, former US Navy SEALs are currently the rage. From Jocko Willink and David Goggins, to retired Admiral William McRaven – their lessons of courage, leadership, and perseverance are really and truly inspiring.

While all include mission tales of their military exploits, to which we owe a debt of gratitude, they each maintain a common theme from their elite SEAL training that we can carry over into our own lives.

SEAL training is physically tough, but according to the authors, the mental challenge is much more demanding. The lesson may sound cliché, but it is a fact. Master your thoughts and have a laser-like focus to achieve the outcomes you…

A few years back I had the pleasure of speaking to a room full of tractor distributors in Raleigh Durham, North Carolina. This was an audience of t-shirted, baseball-capped, suspender-equipped, gum-chewing ladies and gentlemen who like you had an intense interest in learning how to “eat regularly.”

Prior to my chance to wax eloquent, I sat in the rear of the room taking copious notes learning what was important to this particular group. Reason being, I wanted to hit a “home run” when it was my turn to speak.

I could not help but focus on a single question from one distributor who voiced his concern about “being competitively priced.” I guess a tractor is not a tractor is not a tractor after all… or something like…