Since I sounded the alarm (well my personal alarm) last week about travel to the Dominican Republic, I felt it only fair to follow up and offer some tips on how to deal with your clients who may be concerned. For those that are following along, the count of American tourists to have died in the Dominican Republic this year just increased to 11.

Now their Minister of Tourism is on a crisis response tour assuring the public that the DR is still a safe, friendly, and welcoming destination. That is his job. He cites that statistics from prior years . From 2012 to 2018, 128 Americans have died of causes other than “natural death” according to the US State Department. That works out…

Over the weekend I was helping a friend with a school assignment involving a marketing plan.  As a part of the exercise, she had to justify her business decisions by taking note of the demographics of Florida’s state capital, Tallahassee. In the outline to the assignment, the key demographics were listed as per capita income, population by gender, and age ranges.

As I worked through the project, it occurred to me how little help typical demographic statistics in reality are for a marketing plan. Certainly such numbers  are important criteria in early decision making.  If, for example, you are setting out to launch a travel practice in any given area, you want to know sufficient population is present with enough disposable income.  Beyond that, however, these…

Years ago (many years ago) I learned to fly single engine airplanes. There are three lessons I will always remember that will serve me forever.