Onward with the resolutions inspired by Travel Pulse. This week, it’s all about improving your sales skills. This should be an easy one! If you are serious about the travel industry, you know that you never need to look too far to find a way to learn something. Heck, if you are a consumer, there are plenty of options. But, travel professionals, by definition, should have an advantage over the consumer—that’s why we exist! So I’ve broken it down to four ways to improve or increase your product knowledge to help you maintain your edge!

ONLINE NEUTRAL

We live in an online world and there is a wealth of information at your fingertips—likely in your pocket or purse! Use it! I am not suggesting that Trip Adviser…

Sara Walker is the Senior Advisor on Wildlife Trafficking at the Association of Zoos and Aquariums (AZA). Prior to joining AZA, Sara was the Executive Director of the Wildlife Trafficking Alliance (WTA), until a merger was announced in 2018 that AZA and WTA would be joining forces to combat wildlife trafficking. As the Senior Advisor on Wildlife Trafficking, Sara continues to lead the efforts of the WTA and also work closely with AZA members on wildlife trafficking issues.

Prior to leading the WTA, Sara was the Director of Wildlife at The Humane Society of the United States, leading two national campaigns that focused on fur-free fashion and lead-free initiatives. Under her leadership, the fur-free campaign educated the luxury fashion industry about cruelty-free alternatives…

Every few years or so the phrase “Content is King” enjoys new popularity. What most surprises me is that content has ever lost its royal positioning in marketing. Why does it come as a surprise when we re-discover the importance of well-written, engaging content? That aside, what role does content play in your own efforts to market your travel practice?

Certainly the publishing world, both online and in print, has long depended on topical content as a vehicle for attracting the attention of consumers. The difference now, of course, is that more of us are publishers to some degree. Every travel consultant with a Facebook profile or page, a Twitter account, a website, or a blog now finds…

These six words hit me last night in my sleep some time around 3 a.m. They woke me up, and I began to reflect on the validity of these three options.

We are always thinking to ourselves...about how things could be, might be, should be. When alone we can even hear ourselves talking about what we would do if we hit the lottery. If only ...

Without any degree of research on this subject I am willing to wager that 98.65% of people in America who are currently in position to "fog a mirror" fall into the first two…