OK, I am not sure of the origin of the axiom “penny wise and pound-foolish” but lets suffice to say it is British and I am too lazy to head to Wikipedia and look it up. But, the phrase is an important one that is all too apropos in the travel industry.

Ever since the Internet made its way onto the travel scene we have been professing that people are better off with a professional than the Internet. And initially that was, without a doubt, one-hundred percent true. Technology has advanced and the Internet has very ably been able to handle some of the mundane tasks we are asked to…

Only a few years ago, a new travel agent would typically work in an office filled with more experienced agents. If a newbie agent had a question,  the answer was only a few feet away. New agents spent long hours on tasks that seemed like busy work - filing brochures, assembling tickets and shuffling paper, but those tasks also carried with them an inherent instruction in the mechanics and the structure of the industry. Many new agents had attended a community college course or even a travel agent school in their community and on the job training filled in the gaps with experiential learning surrounded by a web of support.

Today's new entrants into the industry are not so fortunate.  There are far fewer travel schools…

"Become known as someone who delivers great value BEFORE, DURING and AFTER your clients stop paying you."
- David…