Recently, I spent an hour gleaning cruise industry insights from Frank del Rio, president and CEO of Norwegian Cruise Line Holdings Ltd., the parent of Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.

From the perspective of del Rio’s prism, the cruise industry is experiencing some of its best years ever, and for cruise companies like his, bookings are robust, with consumer demand high.

In Amelia Island, Florida, Frank del Rio spoke at Signature Travel Network’s annual conference. © 2018 Ralph…

There is an old saying that reminds us “common sense is not that common.” I happen to agree with this statement. It continues to bewilder me when I see companies (and employees) treat customers like they are “automatic” and act like their customers have no other options when it comes to spending money on goods and services. I can think of no better word for this practice than DUMB. (Maybe STUPID also does the trick.)

Here are six quick reminders to put you and your team back on track. If it comes across as common sense than perhaps it is just common…