Here is the long and the short of it. Professionals ask for the business. Amateurs do not. The choice is yours. Are you a pro, or are you a wanna-be?

Here are a few more facts for when you gather up the courage to ask for the…

I was recently interviewing a prospective client, who repeatedly asked, “Dan, what are we going to do about my marketing plan?” After reviewing her efforts, I told her, “Maybe a tweak or two – here and there – but for the most part your marketing is fine.” I replied, “What’s missing is a sales plan.” The phone went silent, and I waited while she processed what I had said. “A sales plan?” she asked, “I’m not even sure what that is. I thought all I needed was a marketing plan.” As I explained the purpose of a sales plan, I could almost see the light go on in her…

Sirenis Hotels & Resorts has been a family-run business for over 40 years. Their headquarters is located in beautiful Ibiza, Spain. With a goal of remaining dynamic in the hotel and resort industry, they also offer first class accommodations at three other magnificent locations—located in the Caribbean and Mexico.

The Grand Sirenis Matlali Hills Resort & Spa, located in Nayarit, Mexico; is a luxury hotel with 117 suites. This resort is boutique-style and adult-oriented paradise located in the hills of Narayit. Here, you can bask in the shining sun of the golden, Pacific coastline; or explore unique towns and villages. There are so many activities at the Grand Sirenis Matlali Hills Resort & Spa—you may want to stay a little…

Although it is the oldest inhabited city in Croatia, Zadar is still relatively less traveled. Such a fact is surprising given the quiet, historic streets and access to some of the most beautiful beaches. Zadar has many unique features and activities that make it a destination that should be at the top of everyone's travel list in 2018. Thanks to Via Tours Croatia, the supplier sponsor of this article, you won't miss a beat of what Zadar, and the surrounding region, have to offer.

by Richard Earls
Saturday March 03, 2018

Every travel agent spending the least bit of time thinking about their travel agency website has heard the truism “Content is King.” I’m here to suggest, however, content is so much more than King, if by “King” you mean it is content bringing visitors to your website through basic search engine marketing. Indeed, it is relevant, original content responsible for most of the organic, (i.e. “free”), traffic visiting your site. However, merely getting visitors to your site is only a first step. In addition, to be successful you need to also entertain (the Jester) and please (the Queen) your visitors, or they will soon be off to find better content and digital turf on which to spend their time. The Knight – he’s the enforcer,…