As I was admiring the flight of one of my golf shots recently, I couldn’t help but notice the bright blue sky, the luscious green surroundings and the white little ball heading in the right direction for a change. When Ponce De Leon named Florida The Sunshine State he knew exactly what he was talking about. But today’s message has nothing to do with Florida, golf or whether the Mets have a snowballs chance in hell to win the pennant come summertime.

It has everything to do with the way things work… and should work…and more often than not, do…

I was recently interviewing a perspective client, who repeatedly asked, “Dan, what are we going to do about my marketing plan?” After reviewing her efforts, I told her, “Maybe a tweak or two – here and there – but for the most part your marketing is fine.” I replied, “What’s missing is a sales plan.” The phone went silent, and I waited while she processed what I had said. “A sales plan?” she asked, “I’m not even sure what that is. I thought all I needed was a marketing plan.” As I explained the purpose of a sales plan, I could almost see the light go on in her…

There has never been a better time to send your clients to Hong Kong! Commencing March 25, 2018, Hong Kong Airlines will launch new non-stop service between San Francisco and Hong Kong, operated by its brand new fleet of Airbus A350 aircraft.

The new service will expand the airline’s presence in North America, following the launch of its services to Vancouver on June 30, 2017, and to Los Angeles on December 18, 2017. Hong Kong Airlines will further enhance connectivity to the U.S. by launching a service to New York City later in…

by Richard Earls
Saturday March 03, 2018

Every travel agent spending the least bit of time thinking about their travel agency website has heard the truism “Content is King.” I’m here to suggest, however, content is so much more than King, if by “King” you mean it is content bringing visitors to your website through basic search engine marketing. Indeed, it is relevant, original content responsible for most of the organic, (i.e. “free”), traffic visiting your site. However, merely getting visitors to your site is only a first step. In addition, to be successful you need to also entertain (the Jester) and please (the Queen) your visitors, or they will soon be off to find better content and digital turf on which to spend their time. The Knight – he’s the enforcer,…