Over the past few years, I have noticed a decided lack of commitment in the business community. No, this is not going to be a millennial rant—you can go to YouTube and find all you want; but recently I have noticed a solid lack of commitment on any number of fronts. And quite frankly, it is disturbing. Especially when there are some (certainly not all) online businesses that are doing it right!

I have written before on follow up. When you promise someone you are going to get more information, you need to do it. Are they considering an upgraded suite? Well, it means more commission to you, so you better follow up.

I was arranging a trip to a new destination for my single parent group.…

I’ll explain in a moment why I call today’s missive “The Seinfeld Letter.” But first…

It was on a Monday when I began reading my latest book on sales, titled SNAP Selling by Jill Konrath. I have spoken to Jill a number of times on the phone and I immediately connected to her style and upbeat personality. I enjoyed her first book titled Selling To Big Companies and was looking forward to reading...

How consistent is your marketing?  In each instance where the public comes into contact with your company, the message they perceive must be the same. Whether they are meeting you in person, looking at your web site, reading your tweets or viewing an advertisement you have created, the essential ethic of the company must resonate. Without consistency, your clients and the public at large won't understand your brand. When the consumer continually sees your travel practice presented with the same brand message, each iteration reinforces the last and has the effect of building a solid impression.

But consistency is not enough. Your marketing must also be constant.

Too often, travel agents jump from one marketing tactic to the next without regard…