Earlier this week, a client came over to pick up his leather document holder with his cruise documents and asked me to print out his boarding pass for his upcoming flight!  Wait...no that's not right. That was back in 1998.  Long gone are the paper boarding passes and heaven forbid that a cruise line supply a leather folio for printed documents. It's all electronic baby in this hustle and bustle world. And if you are not on board...well you will miss the boat.  I am still mystified at how many agents are still clinging onto yesterday.

Last week, I was on a Facebook page for agents and a group was lamenting the "tire kickers" on Twitter and cited a tweet:

#TravelAgents. Starting to plan a European trip…

Savvy entrepreneurs know that there is always help available to them…if they look for it…and if they are receptive to it…and if they proactively cultivate the relationship.

An interesting article by Allison Fass in the New York Times once commented on “alliances.” Two competing TV stations were joining forces on a project, which displayed a scenario which replicated the signs of the times. It read,

“In this day and age, where competition is so great, networks can’t isolate themselves. They’re going to have to reach for and seek ‘out-of-the-box’…

Yikes! We are already deep into the second month of 2018. There's no more "new car" smell to this year. But it's not too late to revisit key aspects of your marketing plan and benchmark how well the year is progressing. In fact, there is no better time to do so. The year is not too far gone to re-energize your efforts, to make adjustments to your plan.  Marketing plans are organic - they are not carved in stone and fixed for the year. You can and should make adjustments throughout the year. It's not even too late to write your 2018 business plan if you have not done so already. As we have said here many times before, the very act of planning is…