Every now and then you come across and idea and say, “why didn’t I think of that?” With me it is far more frequent than most. Band-Aids that are clear to match the color of an individual’s skin—my idea! Well, not really, but well before they came to market, I did think about why there weren’t different shades of band aids to match different skin tones—so I am going to own it. This past week, a new product scrolled across my Facebook timeline that I think has some incredible potential for the travel industry and frequent international clients. And like the Band-Aids, I did not think of this one either!

We already had an app called WordLens (which Google bought and merged into Google Translate)…

I am not sure if today's message is for everyone but if it does interest you, you can file this one under a Blinding Flash of The Obvious. Entrepreneurs and business professionals take heed.

Marketing aficionados from well-respected backgrounds offer that it takes at least five times the investment to capture a new client than it does to hold on to a current one. Five times! Wow. For argument's sake, let's consider this to be a…

A poorly reasoned article titled “Reasons You Should Never Book A Cruise Through A Travel Agent” is making the rounds on Facebook with a few thoughtful comments as well as the usual number of trolls looking to poke the profession's collective spleen. At least once a quarter, if not more often, such articles appear as a reminder our marketing job is far from adequate to keep us in good stead with the public at large despite the spate of recent positive articles.

Unfortunately, the travel profession must share some portion of the blame. We are the professionals. It is our responsibility to make ourselves heard and understood. The travel industry has done a terrible job of…