Today’s technologies have empowered customers in ways we never would have imagined ten years ago. With the touch of a few buttons, customers can have all the information they want at their fingertips.

Also, they also have the ability to decimate a business with a few taps on their phone with a negative review, or worse. This is particularly true for smaller agencies that tend to have fewer reviews—they will stand out!

Keeping up with technology is not easy. As a business owner you need to think about not only managing your reputation, but how to get the attention of potential and keep them interested enough to make them want to continue interacting with…

This is a true story. There is a lesson here somewhere so take a minute and focus on the next few words. Picture me in front of the Double Tree Hotel in downtown Memphis, TN, right across the street from the ballpark. It is raining lightly as a major thunderstorm has just passed through town. It is approximately 8:30 a.m. The Double Tree is adjacent to the Greyhound Bus Terminal (Key Point). I'm standing there waiting for a cab when out of the corner of my eye, I see him coming. Remember, I am next door to the Greyhound Bus Terminal. A man in his late twenties or early thirties, or maybe approaching 40 came right up to me and said, "Hey Mister. My…

Many travel agents dislike the word "sales"- our vision of sales and the sales process is jaded and we see it as less than authentic. In fact, many view sales as nothing other than manipulation. As a result, sales is often neglected as a part of the basic training that travel agents take on in their practice. Yet is is possible to understand sales in another context, one of helpful assistance. The best sales people are involved in an effort to meet needs and achieve dreams. Travel consultants who view sales this way approach their clients from a perspective of passion and enthusiasm. The quality of their effort begins on the inside, but it shows outwardly.

For a sale to happen, both you and your client…