Last week, I was reminiscing about my younger days bartending in Philadelphia, and I could not help but smile about the antics of an old friend whose energy and verve (some might say nerve)  literally knew no bounds. The guy was the life of the party. He was never down. He never took no for an answer And everyone always wanted to be with or near him. As a result, he is an incredibly successful businessman, writer, speaker, and entrepreneur. Pat Croce started his career as a physical therapist for the Philadelphia Flyers and eventually ended up owning the Philadelphia 76ers and taking them to the NBA finals in 2001. Since then, he has moved on from one success to the next and is now…

Those of you who have come to know me, realize that I am a bona-fide, bookstore junkie. On my way to somewhere last week, I was once again sucked into an airport bookstore (they build them for people like me) and exited the facility 25 bucks lighter.

Now the proud owner of "The Daily Drucker," a 360 article composite of business-related thoughts penned by the famous Peter Drucker himself, I flipped to January 25th, page 27 to the article titled Reinvent…

That sound you hear is time passing. Things are winding down, and there are less than four months left in 2017. Whatever has happened during the  year, you can make 2018 more productive by gearing up for the creation of  a business plan. An important part of every business plan, and a good start at generating the appropriate mindset,  is a marketing calendar. Too few travel consultants incorporate the use of a marketing calendar in their practice. Yet, without a marketing calendar, many opportunities for strong marketing efforts slip by either unnoticed or weakly implemented.

Effective marketing drives sales. Period. But to be effective over the long term, marketing cannot be haphazard or random. Planning a marketing strategy with a calendar in front of you will ensure firstly that…

Roy Liao is the Vice President of Product Development for wholesale tour design company Super Value Tours, which is based out of Los Angeles, California. Roy's passion for travel and his family roots as the child of immigrant parents from Taiwan are just a few of the many things that help Roy find and share the best parts of many destinations throughout Asia. Raised in the United States, Roy Liao takes pride in Super Value Tours' ability to design tours in a different way so that the travelers can have the best experience possible. Roy and Super Value Tours take into account things such as language and cultural barriers when designing their tours.