Last week I mentioned the new Facebook feature where you could include a video on your cover image. This week, I want to suggest another sense to explore with travel. Audio. Sure, there is an audio component to any video (or at least there should be), but it also requires complete concentration. Have you considered a Podcast?

Over the past few years, I have become a connoisseur of podcasts and recently joined as the co-host of one here in my hometown discussing local politics and other wonky stuff. And I have learned how easy it is to do; and am considering something for my travel business. After all, nothing ventured, nothing…

One of the reasons Internet marketing has been so successful in the past twenty years is that it allows agencies to tap into customer interests and concerns on an unprecedented level. Instead of the "scattershot" approach to marketing of TV ads, for instance, online advertising is very targeted - especially through pay-per-click (PPC) networks like Google AdWords, and Facebook and Twitter ads. They allow companies to connect with people who are already searching for what they sell. I want to remind you of my Two-Step Marketing Strategy, but the specifics will have to wait for a future article.

We know this through the keywords and key phrases the person uses when they enter a search in Google or Facebook, or go on Amazon to start…

Trust is the basis of every relationship and in a one-on-one business like travel planning, all the more so. When a client trusts you, they are more likely to use your services repeatedly. Loyalty is founded on trust and will often convince a client to work with you over any alternative. It is trust that induces a client to take your suggestion over their own initial impulse or to try something just because you indicate you think they should. Trust is a powerful motivator for a client.

So how do we build trust into our marketing plan?

First, understand what trust is. When a client has trust, they possess a belief in your integrity, reliability, honesty and…

Lea Diele is a 26-year travel industry veteran who started out as a corporate travel agent. Now, Lea currently develops and manages the Independent Contractor Programs for Travel Leaders Network. It is here that she developed a program specifically designed for current Host Agencies that are committed to working with an elite peer-group toward greater growth and profitability, as well as talent acquisition and IC recruitment.

In addition to her role with Travel Leaders Network, Lea works closely with Universities and Colleges that offer certifications and degrees in Travel and Hospitality Management. She is a Certified Travel Associate, Certified Adventure Travel Specialist, and a Certified Travel Industry Executive. Based in Arvada, Colorado, Lea enjoys her time with…