Nothing tells the story of travel better than images. In particular—video! Think about it, what allows clients to picture themselves immersed in a vacation better? Is it your descriptive words like “luxury surroundings” or “pristine beaches”? Probably not. Now, give them some pictures and the immersion goes a little deeper. Before the days when online galleries were the thing, I used to loan my clients CD-ROMS of images to enable them. Today, of course, it is video and Facebook is in the process of launching a new feature tailor made for travel professionals.

Of course you already know the value of Facebook and social media. Hopefully you have been using it to engage your clients and prospects with chatter, images, videos, information, and the occasional self-promoting…

Your job is to light a fire under your own backside, and make certain that you don’t come across looking like you are marking time between now and hereafter.

People are attracted to other people who are alive, energetic, and happy—who have ideas and crazy notions about life—who have kind things to say about others. So, if you truly want to be the exception, pick a game and then get into the game. Become a…

Like a shark, you know you have to keep moving forward. In business there is no such thing as sitting still. Clients come and go. Destinations rise and fall in popularity and demand. There is always something new on the horizon. In fact, if your business is not growing, chances are pretty good you are losing ground. No time for sitting still.

Is it too early to talk about 2018? I don't think so if you are headed that direction. Here are five ways to keep  both you and your travel practice growing and even thriving. When 2018 arrives, you will be on the right footing.  — Travel Research Online
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