Tomorrow is Independence Day. Baseball, hot dogs, apple pie and Chevrolet. Like most people across America, you will probably doing something outside and maybe grilling up some food to share with family and friends.  But, did you think about your clients?  I am not talking about having them over (but if you have the space, it might not be a bad marketing move), but just touching base. I will send my clients and prospects an email broadcast wishing them well. No pitch. No telling them how great we are. No links to our website. Just a simple wish.  And it has paid off for me in the past, and I expect it will again tomorrow--well the day after tomorrow!  So what do I get out of…

If you want to get to the top of the sales profession, you have to stop focusing on “selling” and start focusing on helping “others.” When you are preoccupied in the mechanics of selling, you come across as a pushy salesperson. And nobody likes to be “sold.”

But when you’re genuinely, openly, and sincerely interested in helping people, you will capture their undivided attention and eventually gain access to their check book. And in this message, the word “prospect” can be substituted for the word…

I have always found business development to be fascinating, the process of merging the efforts of two or more companies to create or enhance a marketing strategy. Whether another company is bringing a new idea to me or vice versa, the conversation is almost always stimulating. The merits of the idea go round the table, sometimes round and round the table, and each party alternately tries to make the shoe fit.

Sometimes it does and sometimes it doesn’t. 

I have many times sat in on meetings where such an idea is being evaluated. Naturally, when two or more companies co-venture an effort there are many considerations and unexpected possibilities. Everyone has their own goals to fit into the mutual…