This is part one of a two-day message. The balance of the article can be read in tomorrow’s missives.

Making the sale will be so much easier once you take the prospect’s point of view. The following points will give you an idea of the deeds and actions prospects want, need and expect from a sales…

by Richard Earls
Thursday April 13, 2017

Wondering how you might encourage more engagement with your Facebook social media postings? With good content and a few marketing dollars, you can do it. As an experiment, TRO spent $20 to boost the posting below on its Travelhoppers page to a Facebook audience of people who:

The inspiration for Charles Darwin's definitive work on evolution, the Galapagos Islands are famous for the wide and varied wildlife that inhabit the islands. Galapagos tortoises, sea lions, marine iguanas, blue-footed boobies, penguins, and many more species can be found here on the islands.

Thanks to Marnella Tours, the supplier sponsor of this column, you can use this 60-Second Geography article in your own travel agency’s newsletters and…

Until now the letters B-T-E stood for my first sales book, “Become the Exception.” It was written to remind travel professionals they needed to stand out and position themselves as the go-to source for arranging travel.

In our “me-too” industry when you see one travel-related website, you see them all. When you visit one brochure-adorned travel agency, you’ve been there and done that. When you meet one bored and over-taxed travel agent, the stage is set for the next two-dozen. What is a motivated, interested, sincere, focused and energized travel professional to…