Tip #9

Pace yourself.

Similar to tone, you would be doing yourself a great service if you slowed your pace of speech to give the receiver ample time to digest your…

by Richard Earls
Thursday April 13, 2017

Wondering how you might encourage more engagement with your Facebook social media postings? With good content and a few marketing dollars, you can do it. As an experiment, TRO spent $20 to boost the posting below on its Travelhoppers page to a Facebook audience of people who:

The inspiration for Charles Darwin's definitive work on evolution, the Galapagos Islands are famous for the wide and varied wildlife that inhabit the islands. Galapagos tortoises, sea lions, marine iguanas, blue-footed boobies, penguins, and many more species can be found here on the islands.

Thanks to Marnella Tours, the supplier sponsor of this column, you can use this 60-Second Geography article in your own travel agency’s newsletters and…

Last month, while speaking at the Travel Agent Forum in Las Vegas, I asked the audience of over 400 agents a simple question.  “What makes each of you a better choice for the customer?”  Followed by, “Why should a prospect buy their vacation from you versus the person sitting next to you?”  In that room, there were over 400 choices that I as a consumer could make.  So why should a prospect choose you?

The answers were, in my opinion, very pedestrian. Such as “I give the best service” - says who I ask. and “I am passionate about selling travel.”  Well, so is everyone else in the room and so…