The sales letter will always play an important role when deciding on ways to contact new prospects. Very rarely will your letter make the sale, but it will often pave the way for a phone call or email, which will set the appointment… which will lead to a sale. But first things first. Step one often involves the letter. You probably expected me to focus on an email but I feel the pendulum may be swinging back to a more formal and sincere, initial encounter.

Here are a few ideas on how to generate more effective sales…

For many travelers from the United States, the island of Fernando de Noronha off the Brazilian coast is an unknown travel destination. With Marnella Tours, travelers can discover the vegetation-rich landscape and unparalleled biodiversity that makes Fernando de Noronha not only a tropical beach destination, but an island full of adventure.

Thanks to Marnella Tours, the supplier sponsor of this column, you can use this 60-Second Geography article in your own travel agency’s newsletters and websites. You may want to pay attention to the many opportunities Marnella Tours provides your agency.

Within the forest-cloaked mountains of northwestern Costa Rica lies a true Eden. Nestled between two cloud forest preserves and situated along a string of active and dormant volcanoes, the small community of Monteverde is a mountaintop paradise renowned for its beauty, biodiversity and outstanding tourist accommodations.

Photo credit Shutterstock

Cloud forest,…