Once you have the proper competitive attitude in place, have clearly selected a specialty that warrants your full attention, and you have listed a number of prospects whom you want to become customers, it is time to begin communicating with them on a regular basis.

I would be remiss if I didn’t remind you that the majority, the so-called sales professionals, terminate their business building efforts prematurely. I wish there was a magic pill available that could speed up the process, but as of today’s date such a pill remains in the laboratories.>

Building a business takes time. Establishing relationships with future customers takes time. Developing a meaningful communication stream takes time and is the only and fastest way to a profitable…