by John Frenaye
Monday November 28, 2016

Over the past several weeks, I have had the need to order from Amazon and Apple, and coming off of those experiences I realized that there is a good lesson we all can learn from the two giants. Typically I am not a fan of online purchasing, but in today’s environment, sometimes it is necessary. Often times it is a horrible experience, but this time—quite the contrary.

Amazon

I am looking into starting a travel podcast. I have been participating in one that has local community news in my hometown and saw some success and thought it might make sense to discuss some travel stuff periodically. I needed to order my own microphone and a few other accessories. We have no local audio store and a trip…

“Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.”

It’s Not How Good You Are, It’s How Good You Want To Be. by Paul Arden, page 14

I am not sure what is going on, but it seems to me that too many people have come to expect that the world owes them a living. They think that if they manage to do the minimum the fruits of their meager labors will pay huge dividends. Nothing, I say nothing, could be further from the…

by Richard Earls
Sunday November 27, 2016

It sometimes seems difficult  to elicit good feedback, to get a conversation going with your clients. Too often we only hear from clients when things go wrong. Or worse, we don't hear from them at all. The smart travel professional pushes the conversation and makes it happen. Without that initiative, the client is soon distracted elsewhere and the next booking can happen without our input.

It is not difficult to understand how clients find themselves suddenly attracted to other travel channels and opportunities. As individuals, we are surrounded by thousands of brand messages each and every day. Stop right now and count the brand messages you see in front of you. My computer is an Apple, my word processor Microsoft, my watch is a Polar, my calculator…

by Catherine Heeg
Wednesday November 23, 2016

Video Killed the Radio Star…” Catchy song lyrics never die. Do you remember this 1979 tune by Buggles along with Bruce Woolley and the Camera Club?  I never knew who the artist was, but the tune still sticks in my head.  As we think about the impact of video on social marketing and blogging, there are some parallels.

In today’s world, would we need to change the lyrics to “Video killed the blog post”?

Or has video helped the world of blogs? …