As the summer madness seems to have come to a lull, the plan for this month was to enhance Client Relations.  Since positive client relations is the key to keeping clients and obtaining referrals, I wanted to be sure a sustainable plan was in place.  In keeping with my mantra, I need a plan that is very streamlined, simple, and easy to maintain.  I've broken client relations into 3 parts:  Communications, Gifts, and Client Retention.

Firstly, communication is so imperative!  I have found the timing of my communications and marketing is just as important as the amount of communications that occur.  With a marketing plan already in place, it has worked better to prioritize phone conversations at 3 touch points during the travel…

“Study your butt off.”

The Pursuit of WOW! by Tom Peters, page 38

These four words not only caught my attention, but struck a tender nerve from page 38. Why do so many people feel that their learning days are over once they leave high school or have earned their college degree? What are you, 18 or maybe 22 at this time of your life? When your formal education comes to an abrupt halt, you are only 25% into the game. Your productive learning years have just…

by Elizabeth Cody
Tuesday August 09, 2016

Cardiff is one of the United Kingdom's most underrated cities; a city established thousands of years ago, filled with stunning natural and man-made beauty. Few who visit this region of Western Europe know that this quiet city hides some fantastic secrets, including as a filming location for one of the UK's most popular television programs Doctor Who, housing one of the world's most breathtaking public parks, the world's second-largest rugby stadium, and one of the most amusing and eccentric British castles in the world. No matter what corner of Cardiff you choose to explore, you will find something new and amazing to deepen your appreciation of this diamond in the…

by Elizabeth Cody
Tuesday August 09, 2016

Scotland is a gruff but gentle neighbor to England, and a hidden beauty at that. From heather-covered moors to ancient castles, Edinburgh has just as much history and lovely scenery to offer as London with its own special spice. The people here are more down-to-earth than you would expect living in such a fairy tale city, and as such very little encroachment on the country's animal and nature population have occurred over the years. Edinburgh is also saturated with culture thanks to many famous residents, including Emeli Sandé, Ian Rankin, or Robert Burns.