by John Frenaye
Monday April 25, 2016

Social media is amazing! It has opened so many doors for travel agencies and enabled us to expand our audience quite literally worldwide. Yet with that benefit, comes a very dangerous dark side.

If you find some great content (opinion, photos, advice, specials, etc) and share them with the right audience, the world is your oyster. Recently on a non-travel page I have, I shared a really stupid photo I took in a coffee shop. For reasons unknown to me, it took off. Go figure.

The page grew significantly in terms of “likes”, engagement and brand recognition. It was a good post. It was successful. And I still don’t know…

“Gradually, I learned to care less about whether that putt went in and more about whether I had done everything I could to give it a chance to go in.”

Putting Out of Your Mind: Dr. Bob Rotella, page xxi

Whether you believe that sports analogies are appropriate to business lessons or not… they are. This week I will be borrowing quotes from “Putting Out of Your Mind” by Bob Rotella. He is one of my…

by Richard Earls
Sunday April 24, 2016

Don’t you love it when someone recognizes your logo?  Their eyes light up, they look up from your business card and say “I know you!”  It’s a great feeling because it means a very important aspect of your marketing is working. Recognition of your company’s “visual system” is an important first step to shortening the entire purchasing cycle.

Your company’s visual system encompasses many separate components: Logo, font, color palette, images, and even white space. Each of these elements must work together harmoniously to instantly identify you to the world. 

But know this: your logo and the rest of your visual system are not your…