It’s that time of year again. For the past seven years, we have published the Travel Agent Diary series here on Travel Research Online. The concept was simple—we are all in this together, so why not help each other out? And the concept works.

Back in 2007, Richard Earls and I were discussing how guarded agents were with how they succeeded and failed. Sure they were friendly enough with one another, but when push came to shove… they were competitors. We knew that by sharing our experiences, we all could benefit. But, we wondered if anyone might be willing to share. They were. And they have for the past 9 years.

Each year we look to have a mix of agents. Home based, store based, leisure, corporate,…

“Research has discovered that the reason some subject email lines are more effective than others is directly related to ‘utility and/or curiosity.’”

To Sell Is Human by Daniel Pink, page 167

Chapter 7: Pitch

Emails still play a very important role in many people’s lives, although the term "spam" is bandied about freely and directed towards a great percentage of incoming messages. It has become a daily routine to delete as many unwanted emails as possible in the least amount of time. Carpal Tunnel Syndrome may soon be over-shadowed by Delete-itis…