I am not going to bore you with an article highlighting the importance of making meaningful goals for the New Year. Nor am I going to highlight the folly most individuals experience who spend an inordinate amount of time making such superfluous goals.

You know what time it is, and you know you have a full 12 months ahead to do whatever it is you are going to do. As Gloria Estefan once reminded us in song, “You determine your fate by the choices you make.”

Before entering the New Year after sharing over 225 messages with you during the past twelve months, I want to remind you of one simple meaningful fact. I happen to know that the following advice is true: I learned it and…

by Catherine Heeg
Thursday December 17, 2015

Knowing what to measure can be as baffling as sifting thru all the insights, analytics, and numbers.

Knowing why you’re measuring is key to your success.

Does your analysis give you a better idea of what action YOU can take? Do you better understand your marketing direction or what resonates with your fans?

We all love to see our fan base grow. Yet if those fans aren’t working hard for you by sharing, liking, or commenting on your content, are their growing numbers meaningful to you?

Thursday December 17, 2015

Ethiopian Airlines (Ethiopian) is the fastest growing airline in Africa and a multi-award winning airline, registering an average growth of 25% in the past seven years. In its close to seven decades of operations, Ethiopian has become one of the continent’s leading carriers, unrivaled in its efficiency and operational success.

Ethiopian commands the lion’s share of the pan-African passenger and cargo networks, operating the youngest and most modern fleet to more than 90 international destinations across five continents. Ethiopian’s fleet includes ultra-modern and environmentally friendly aircraft such as the Boeing 787, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, and the Bombardier Q-400 double cabin, all with an average age of five years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft.