When it comes to first impressions, I suppose the way you look does have an impact on what comes next. Image does play a part, I agree.

My message today involves a reminder thanks to an experience I had in Oneonta, NY.  This little town is “upstate,” and perfectly positioned between cow pastures.

My wife and I were visiting a plumbing supply store in search of a few important water-related items when we entered a company that was advertised to fit the…