by Marti Litwin
Friday September 18, 2015

Recently while in the bookstore perusing the bargain section, a book called "A Simple Act of Gratitude" caught my eye.  It had the tag line "How learning to say thank you changed my life"; I became very curious about the story behind that. So I purchased this book by John Kralik and read it all in a day!  Although not a literary masterpiece, the idea is so simple yet so profound.

The author had hit an extreme low point in all aspects of his life - with his family, his profession, and his health.  While seeming to grasp at straws to sort out the complexities of his life, he committed to the very simple act of handwriting one thank you card per day and giving or…

The Rule of 7 comes to mind whenever I talk about "persistence." The Rule of 7 states: To make an impact in a strangers mind, you must contact them a minimum of seven times in each 18-month period. Most people quit or give up after the first rejection. A majority of those remaining quit after try #2. Seven contacts is the secret.

There really is nothing magical about the number seven, but you don't want to become a nuisance. By airing out your contacts over time you eliminate much of the chance of "bugging" people, i.e. the 18 month time…