Here are the fifth, sixth and final questions devoted to FREE press coverage.

Often, it is not a dearth of ideas that may be slowing you down, but the technical details of submitting the press release.

Question #5: What other things should I send with my…

The other day at the airport, I was browsing the magazine rack and was instantly drawn to the gorgeous cover photos and the inspiring images inside each of the different magazines. It made me want to change my flight and escape to an exotic locale.

Then as I was in the gatehouse scanning my social feeds, I realized I was drawn to some posts over others for some of the same reasons as when I was flipping through magazines.

Are you like me when you pick up a magazine or read an on-line article? Do you scan the title, look at the photos and read the captions? Then, after all that, do you read the opening lines?…