by John Frenaye
Monday August 17, 2015

Today I got into my car and realized it was trashed. I attended a wine festival yesterday and it was covered with dust and the inside looked horrible. So, off to “my” carwash where they do a meticulous job for $30 plus a tip. I am not a weekly customer, I am an occasional customer, but when I am in the market for a car wash… I go to the same one. But no more!…

A very interested thing happened this week and I wanted to share it with you.

I stumbled across a recording from a marketing specialist promoting himself  as "The Sales Hunter." His name is Mark Hunter. I think I found him in iTunes. I liked what I heard. 

I linked to his blog and as I often do, I posted my favorable comments along with a reference to my web site (so he could check me out) and I closed by suggesting that we chat sooner rather than later. As a "hook," I referenced my former membership in NSA - the National Speakers…

by Richard Earls
Sunday August 16, 2015

One way that top travel agents stand out from the crowd is to develop a niche area of practice. Though we often hear the advice to specialize, the concept of niche marketing is often misunderstood. Niche marketing is a way of helping you focus on locating new clients, not a set of restrictions on your business offerings. Niche marketing is not necessarily about gearing your entire business to a particular type of travel, but rather about segmenting your marketing efforts to focus on particular groups of people. Many travel consultants avoid it as a concept out of fear of having to turn away business outside the chosen niche, or being too closely identified with the niche. Properly executed, however, niche marketing is a terrific way of locating and marketing to a group of potential clients in a highly effective and cost efficient manner…