I can hear many of you now. "It has taken a number of daily messages, but Marchev has finally lost his mind." Not so fast! I still have plenty of "mind" left. Today's headline says exactly what I want it to say. Follow along.

I recently received a letter/memo from a person who asked me to give her prose the old "once over." Now if I have learned anything since leaving The University of Massachusetts it is that editing the written word is more important than you might think at first.

Xiamen is known as one of China’s “most livable” cities, and with its tree-lined beaches, countless attractions and lush surrounding countryside, it's little wonder visitors are drawn here. Even if it’s for only a short stay, one should never miss the opportunity to visit the “gateway” to China. Located at the southeast coast of China, Xiamen is one of the major port cities in the Fujian Provence. Popular with both Chinese and international tourists, the city is famous for its island seascapes, subtropical climate, rich history and customs, and great regional cuisine.

Xiamen has been a major trading port for hundreds of years as it boasts a broad deep-water gulf, and thanks to its year-round temperate climate, isn’t subject to freezing or silting. This makes it…

by Stacy Small
Thursday August 13, 2015

A few weeks ago, a travel writer called me and, ironically, asked me if I would mind being interviewed about the topic of “how to get quoted in the press”. I thought to myself, “That’s an interesting topic,” and of course, I was happy to spend time answering her questions. After all, she was calling to ask my expert opinion and planned to quote me in her upcoming article.

As a former journalist, I have a bit of extra knowledge on the importance of reliable and accessible expert sources. I always appreciated when executives or industry analysts would take my calls (long before we texted and emailed!) and thus, I always make time to share my thoughts with journalists who ask for my ideas and insights…

by Susan Schaefer
Thursday August 13, 2015

Europe Express is a travel supplier that works only with travel professionals, and does not seek to work directly with consumers. Even though their marketing is never consumer-focused, we can learn a lot from them and especially how they utilize social media in their marketing. Much of what Europe Express does can be duplicated by travel professionals in how we reach out to our market (our consumers)…