Do as I say; not as I do
by Susan Schaefer Friday July 03, 2015
After a recent conversation with a colleague at a trade show, I had a bit of a revelation. We tell clients to work with a professional to book their travel, and we can give them a laundry list of reasons why. We advocate working with a professional, but then we often don’t practice what we preach. When it comes down to us enlisting the services of professionals, many travel professionals resist. They mimic those consumers that they despise, the ones that won’t work with a travel professional and just book online or direct.
It is astonishing how many travel professionals have never spoken with or worked with an attorney, or refuse to work with a CPA, bookkeeper, graphic artist, local printer, website designer, marketer, etc. We…
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