by John Frenaye
Monday June 08, 2015

Not really; but it made you look, right? Relax, Taylor Swift is still on tour and has no plans to begin writing for us. But the point I want to make is that at best, a headline can be deceiving. At worst, it can be damaging to an entire industry. And a few weeks back, Forbes magazine proved that in spades.

Delta at war with travel agents. It was a pretty bold headline, considering I had not heard any grumblings in the industry. Was Delta going to lead the charge and start charging travel agents to book their product (note: this would not surprise me terribly)? Were they going to block agents from their inventory?

As it turned out, it was a stupid article written by…

This email just arrived from one of my marketing mentor participants:

“Hi Mike,

I've been out hitting the pavement and just got another two bookings, one for the Mexican Riviera and one for the Caribbean from the Harbor Light Restaurant. So I am following through with my commitments about visiting businesses and asking for the…

by Richard Earls
Sunday June 07, 2015

Your clients will lie to you. Perhaps "lie" is too strong a word. Your clients will mislead you. Most often, they will do so unintentionally, but they will give you bad intelligence and then expect you to work with it. If you are not careful, you find yourself sending clients off to invade the wrong country. It can happen.

Clients do not always know what they want. They say they do. The truth, however, is clients are influenced by advertising, by word of mouth, by friends and other resources that do not take into consideration the real needs of this particular individual.

Your client is a civilian. You are the professional. That's why it's important for you to take…

An entrepreneur at heart, Paul Blair is always looking to add his touch to products and services. In the past, Paul built an ongoing and successful security business from the ground up, managing the planning and design of systems. Just over 5 years ago after booking another cruise, Paul saw the process was different, and after discussion with multiple upset travel agents, he knew he could come up with a simple cost effective solution for both travel agents and individual cruisers. Utilizing his background and his entrepreneurial spirit, Paul saw an opportunity to provide a new solution to the luggage tag problem in the cruise industry. This was the birth of Cruisetags! Keeping close to…