Help, I've been newsjacked
by Kelly Monaghan, CTC Wednesday May 20, 2015
Help, I’ve been newsjacked! The term may not be a household one, nor even a familiar one to you; but, you certainly should know about it…and more importantly consider using it when the timing is right because it is a very effective means to get your message out in a controlled manner.
"Newsjacking," is a term popularized by marketing guru David Meerman Scott, and it's a technique any travel agent can use. Here's how it works:
You see a news item. You have a different take on it. You approach the publication (print, broadcast or online) that published it and ask for space to respond. Since all editors love controversy, the odds of a positive response are good, especially if your response is well…
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